How to get into Google search

What you need to do to promote your site and get into search engine results

You don’t need to be a professional to promote a site made with wfolio. It is enough to fill in the site correctly and update the content regularly. 

What you need to do:

1. Main settings

Fill in the title and description of your site in the Main Settings. They are displayed in search engines, when sending a site through social networks, and in a browser tab. The name of the site must contain your name, occupation and the region or a city where you work. 

The description of the site is a small text about you and what you do.

Do not write the title and description of the site in capital letters, do not make mistakes in the text. Search engines understand that the site has errors and lowers the position of the site in search results.

2. Text on the home page

Filling in the title and description of the site is important, but not sufficient. The texts on the pages of your site play a very important role, and the most important text is the text on the home page. It not only helps visitors learn about you and your services, but also has a positive effect on website promotion in search engines.

Write your name, tell about your services, in which cities you work, achievements, and so on. Text can be divided into several blocks, that makes the text look beautiful.

Headings in the texts play a significant role for promotion. Write the headings in the text on the home page so that they contain the key phrases you need.

Examples of sites:

3. Region

Search queries related to photography services are geo-dependent, it means that search results for the same query will differ in various cities. If the city is not indicated on your site, then the site will not be displayed in the search results.

It is better to indicate the city on several pages of the site: on the Home page, on the Services page and on the Contacts page. 

The first three steps will be enough to find your site by your name. If you want your site to be in high positions in the search results, then you need to create many thematic pages with texts and images.

4. Thematic pages

You can use the sections «Blog» or «Anouncements» to fill the site with thematic pages.

Update the content from time to time — series of photos, backstages from filming, new posts in blog. And do not forget to write small texts for the new series of photos.

Sharing your photos through the announcements will allow you to:

  • Share beautiful photo galleries with clients;
  • Develop word-of-mouth marketing;
  • Promote your site in search engines automatically.

You can read more about Announcements in the 📖 Announcements instruction 

Use keywords in the titles of announcements for promotion.

For example, write not just «Mary», but «Mary's photo session», not just «Daisy», but «Photo walk with Daisy», not just «John», but «John. Business portrait», not just «Max + Eva», but «Max + Eva, the announcement of a wedding photo shooting» in the announcement titles, and so on. 

What else can be done for better promotion results:

  1. Maintain a customer feedback page. Feedback is a unique thematic text that helps promote your website. 
  2. Post links to your site on social networks, thematic catalogs and other accessible places. The more inbound links to a site, the higher its authority in search engines. 
  3. Register your site in the Internet catalogs and directories Google to get free advertising. After checking the information, search engines will be able to show your site in additional services. It will also have a positive effect on your site’s local search results. 
  4. Add your site to Yandex and Google search engines. This can be done using Google Search Console.

How long will it take to get to the TOP?

It depends on the progress of competitors and many other factors that search engines are evaluating. Focus on a period of 4 months or more. The more pages you have on your site, the more search queries you can reach. And, accordingly, your site will be displayed for wide variety of requests.

If after reading the article you still have questions, write to us in the support chat on the website or Telegram, and we will be happy to help you.

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